Tuesday, 15 October 2013

Tetbury Food & Drink Festival - September 2013

Sarah Edmonds (me) manning our stand at Tetbury Food & Drink Festival

As part of our launch of NEW COOKING HOLIDAYS in 2014, we exhibited at the Tetbury Food & Drink Festival for the first time this year. We felt it was important, not only to introduce a new genre of holiday for Authentic Adventures, but also to support our local food festival. We are lucky enough to live and work in the Cotswolds which is prosperous and entrepreneurial, in a region that is lucky enough to enjoy a variety of fresh, locally grown produce and excellent restaurants. The food festival is growing year by year thanks to the careful guidance and effort of Kathryn Limoi, whose passion for the town keeps her up late at night for weeks in the run up to the festival. She introduced us to The Oxford Wine Co. with whom we collaborated on an evening event during the festival - a talk to introduce our new holidays with wines to taste from the regions we visit - Puglia (S.E Italy) and Gascony (S.W France). The event was a great success, with our founder and Managing Director John Brough delivering an inspiring talk with ease and flair (he has a natural talent for it!), whilst Celestine from The Oxford Wine Co. introduced a short history of French and Italian vinification with tastings of Colombard, Gros Manseng, Primitivo, Negroamaro, Sangiovese and a delicious glass of deep, orangey Armagnac to finish. (For more information about the wines that come from these regions, take a look at the following blog!)

John Brough (MD) talking about our new Cooking Holidays in Italy & France

The following day was spent talking to old friends and clients, meeting new people and prospective customers. We were delighted to sell a holiday to a very excited couple who had wanted to learn cooking in Italy for a while. They were even more excited to learn of the £100 discount for any new customer booking a seven night holiday! They will be travelling to Puglia in May to enjoy a week of cooking with a local 'Mamma', staying in delightful Masseria Provenzani, a converted farmhouse set in beautiful olive groves near the gorgeous town of Lecce known as 'The Florence of the South'.

Our 2014 brochures have just been printed, and only one week after posting them, we have already sold seven places for cooking holidays in Puglia. We stress that our cooking holidays should be classed as "culinary experiences" and are not just cooking courses/classes - we have incorporated other aspects of food appreciation including visits to local markets, farms, vineyards, plenty of wine appreciation, Armagnac chateaux, picking fresh produce on our estate in France (figs, pear, rosemary), cheese and olive oil tastings - it's a complete foodie itinerary. Book your place before they're all gone!


Ben handing out brochures

busy Tetbury

John and guest discussing wines!

John Brough

Our banner showing Ylenia Sambati cooking in Puglia

Queuing up to see us!!

Sarah laughing with local artist Richard Callingham
Our wine tasting and talk